Costa Rica Beauty

Client: Costa Rica Beauty

Website: http://www.CostaRicaBeauty.com

Goals:
To create an online experience that captures the unique beauty that only exists in Costa Rica. To offer a resource to small Costa Rican business owners who’ve previously been without an online presence.

Solution:
The founders of Costa Rica Beauty approached our design team with some great ideas. They had no previous web presence and as a result, everything was created from scratch. Through a journey of conversations our team developed a look and feel that reflected the desire of our clients. Creating an authentic blend of images that complement one another was an important part of this project.

After developing the look and feel that our client was after, we moved into the second portion of our design; the user profile back-end and front-end. Costa Rica Beauty functions as a resource to small businesses throughout Costa Rica. While major travel sites of the internet provide information on corporate businesses throughout Costa Rica, there’s little done to support the smaller venues that contribute to a large portion of the country’s tourism based success. With thousands of lodging options, spas, guide services and activities offered throughout Costa Rica, many are being overlooked. This is not as a reflection of quality, but simply due to lack of exposure. Costa Rica Beauty allows site users to perform searches based on lodging, attractions, food, shops and services, while allowing user profiles for each business to customize their profile with information, pictures and maps.

Results:
Overall, the project was a great success. The clients are very happy with the design, and the site is experiencing daily growth in terms of traffic and new user profiles. Many of the Costa Rican companies that are using the site have already reported an increase in business and inquiries.